Is Your Marketing Plan Empty Inside?

Donuts are great! But you can’t really survive on just donuts, at least not without affecting your health. “Donut” marketing plans are the same way. They’ve got all the hype and sugary goodness of a donut, but may lack the strategy (the juicy center) that will inspire customers to pick you over the other pastries in their box. In this episode, we talk about ways to turn your marketing plan into more than just another “donut.”

It’s All About The Recipe

Does your plan lack substance? Is it really just a me-too plan with color sprinkles that match your corporate color palette?  Did your exciting new tactic fall flat? What a good marketing plan really comes down to is finding the right recipe. So, grab a cruller and your favorite cup of coffee and join us as we share our recipe for baking up a better marketing plan.

Stuff We Mentioned

Favorite Things

Jakeeno the dog, a.k.a. the Bismarck donut hater

huh

Branding Your Career Box

Imagine that you have a box the size of a trailer home. Then imagine someone tells you that you can only put ten things in it. That’s crazy talk, right?  Yet, sometimes in our careers we can encounter limits as to what we’re supposed to do based on our job descriptions. In this episode of Comm Capers we talk about what to do when your career “box” starts to feel too small.

Feeling Boxed In?

Finding a new job is probably the most obvious way to go.  But as you look out into the big ol’ world, how do you set yourself up for success, especially if you career “box” is different than the norm? During the episode we discuss personal branding as a great way for people to highlight the value of everything that is contained in their career box. And, if a new job isn’t something you can wrap yourself up in, how else can you define success?

We like Big Boxes (Sir Mix-A-Lot Homage)

We like big boxes and we cannot lie.
Neither Kari nor I can deny
That when the company has an itty bitty need,
There’s no one to help? Well that’s our speed.
We jump up fast. We get it done .
It’s not in our JD, but we think it’s fun.
Padding up our resumes,
For when we’re gonna leave one day.
Oh baby, let’s make it work,
Make it better, go bezerk.
My coworkers try to warn me
But an itty box makes me so orny.

Stuff We Mentioned

Favorite Things

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